In a recent report by Aviva it was found that people report feeling reassured when taking out Life Insurance:

“While families know life insurance is something they ‘should’ think about, it’s more pleasurable to think about things like planning holidays – so it’s no surprise to see people putting it off. However our [Aviva] research also shows that a third of people feel ‘frustrated’ with things on their to do list and a fifth feel stressed by them. On the flip side we know that customers report feeling reassured when they have taken out life insurance, knowing their affairs are in order. With this in mind it’s important to look at ways providers and advisers can help customers to understand the benefits of protection insurance and the peace of mind it can afford.” Louise Colley, head of protection sales and marketing, Aviva Jan 2012